Tuesday, October 27, 2009

THIS IS IT!


Like many dedicated fans, I will be attending the new Michael Jackson documentary 'This is It' this halloween weekend. JUST ONE THING THOUGH! ONE PIECE OF COMMENTARY!

It is so funny to me that a man, who was mocked in life, is revered in death. I love his music, I think he was intriguing, talented, and mysterious....and no doubt a great performer. But this god-like status he is now on confuses me. I feel like we have a serious case of "perpetuated fame" on our hands.

Shouting the new Spanking



So I did my news story for my reporting class this week on "Shouting being the New Spanking". Many doctors say a societal shift is occuring, and that todays parents are becoming a loud mouthed generation. I found this to be a very compelling topic, and my interviews were so fun! I enjoyed covering news that was family oriented, and that will most definately make people THINK.

 video from CNN that is undoubtedly better than mine, but nonetheless focused on the same topic.

Monday, October 19, 2009

The New Age of EVERYTHING


In the new age we could expect children to use the internet more and more, cell phones to render land lines extinct, and virtual social networking to be more prominant that actual real social networking.


But did you ever think that this would happen? Companies are now turning to online sources to cute costs in recruiting celebrity and athlete endorsers. Clever, cheaper, and well.....new!


Michael Phelps is a perfect example of why extra caution is being taken. brands want to know that their endorsers are SOLID and trustworthy, not making seriour career and personal blunders.

You'd think iphone would know their demographic better?



For being such a "future forward" company, it is suprising that apple is missing the boat on this one. Adult women are a demogrpahic with a lot of purchasing power...making this a problem for the iphone....


Who's Ignoring Those iPhone Ads? Women.

By SARAH PEREZ
Published: October 16, 2009

According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they've had the opportunity to study the engagement of iPhone users with their ads. So why are women ignoring the ads? Apparently, they're too busy actually using the apps.


Women Use the Apps, Ignore the Ads

From an article on AdAge, which reported on Brand in Hand's news in detail, the reason that the women were not engaging with the mobile advertisements came down to how they actually used their phones. The research showed that women, "especially so-called super-moms, are task-oriented and tend to use their smartphones to help them get things done."
In other words, these busy iPhone users didn't have time to goof off by clicking (or rather, tapping) through on a mobile ad. Ads were seen only as distractions that would take them away from the particular task at hand.
For advertisers trying to market to this particular demographic, the new findings will have an impact on what type of mobile campaigns will be run in the future. And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won't deliver the numbers that advertisers need. At least for now.
A Better Alternative to Mobile Ads?
Although the AdAge article didn't go into any detail about how marketers could engage smartphone-owning women in different ways, we think that there's at least one company that may have figured it out. Instead of offering distracting mobile banner ads that get in the way of the task that needs to be done, food and beverage giant Kraft introduced their own iPhone app instead.
This branded effort, dubbed "
iFood Assistant" (iTunes link), is a recipe app that helps users plan meals. This fits in perfectly with how Brand in Hand claim women use their smartphones - they launch apps designed for a particular purpose. Yet this time, while doing so, the women (and men, too, we suppose) are also engaging with the brand itself because the recipes featured in the iFood Assistant app include Kraft food products of course.
This app is so successful that Kraft is even able to successfully charge for it, something that rarely works for branded apps. But Kraft's app sells - and sells well - priced at 99 cents in the iTunes App Store. They even hit their 3-year download goal in a matter of weeks, said Ed Kaczmarek, Kraft Foods director of innovation.
While at the moment, Kraft's iPhone application appears to be the exception and not the rule when it comes to creative marketing efforts, it's a great example of how mobile marketing could and perhaps should be done, especially if you want to engage busy, task-oriented women.

Monday, October 12, 2009

Although it is sad, this is Big News for Utah. No one ever thinks stuff like this is going to happen. I like that most local news outlets are focusing on gathering information about this teacher that is uplifting and truthful, they are trying to present herin the best possible light becasue she passed away trying to save others. As regrettable as it is, I feel like other news outlets I have participated in would have tried to dig up false information or scandal that in some way dishonors the dead. In news I think it is appropriate to just leave them at peace!

Thursday, October 8, 2009

Journalism....misleading but hilarious!

Tell me what you think of first when you see this headline! Journalists have so much power to manipulate what we think......this time it made me laugh!

October 8, 2009, 12:34 pm

Marathon Streakers: 33 and Counting

DESCRIPTIONJoe Fornabaio for The New York Times Tucker Andersen, left, and Dave Obelkevich have run the New York City Marathon all 33 years since the 1976 inception of the five-borough race.

There is a certain obsessive allure to being a streaker.

Before you snicker, a “streaker,” as it relates to the running world, is completely clothed — someone who has run a certain number of consecutive races.

Tucker Andersen and Dave Obelkevich are the only people to have run every New York City Marathon since the race expanded to its five-borough form in 1976. For both, it’ll be their 34th straight year come Nov. 1.

And in Chicago this Sunday, Larry Moon will run with eight other men who have participated since that race began in 1977, bringing their number to 32. (In 1987, the Chicago Marathon was not held because of sponsorship issues.)

As their races approach, all three men report a sense of familiar anticipation and adrenaline, as if they are preparing to meet an old friend they cannot let down.

Whether runners are racing their 3rd or 30th straight marathon, the celebratory atmosphere of the days leading up to the race helps relieve the pressure to return to the starting line. Worries about injuries and sketchy weather forecasts fade.

“It’s a building emotional high,” Mr. Andersen, 67, who lives in Connecticut and Manhattan, said about the days leading up to New York’s race. “You’re seeing all the signs for the marathon, you see the foreigners across the city, and in Central Park, there’s a total different pace. You hear people running by you in different languages.”

This week in Chicago, crisp fall weather has returned after two years of dangerously high temperatures. In 2007, officials stopped the race after three and a half hours when the thermometer reached 89 degrees and water stations ran out. Sunday is forecast to be cloudy, with a high of 48 degrees.

“I’m ready to jump up and down with joy,” Mr. Moon, 68, said. “It’s gone from a little too warm to perfect weather conditions for running.”

All three men say they are not in as good as shape as they would like to be. Time — along with arthritis, plantar fasciitis and upper respiratory infections — have taken a toll.

“The difference between now and 1976 is that I want to keep going and finish,” said Mr. Obelkevich, 66. “I used to want to do a really fast time, but that’s by the boards now.”

Fast is relative. Mr. Obelkevich, who ran his personal best in 1982 in 2 hours 40 minutes 34 seconds, still has a goal: to break 4:15 and qualify for the Boston marathon. He ran 4:03:42 last year and thinks it’s possible, despite battling a terrible cold that sidelined him for 10 days in September.

He will run the Steamtown Marathon in Scranton, Pa., on Sunday, followed by the Marine Corps Marathon in Arlington, Va., on Oct. 25, and New York a week later. Three weeks later he’ll run the Knickerbocker 60K (37.2 miles) in Central Park.

Why?

“Why not? They’re there,” said Mr. Obelkevich, a retired city high school music teacher who still plays his violin in chamber music groups when not running.

Mr. Andersen, an investing consultant, said he changed his self image by becoming a runner in the 1970s. The first race he ran, in 1975, was the Long Beach Island 18-Mile Run in New Jersey — and, this Sunday, it will be his longest streak: 35 years.

It is also the only long run he now does in the months leading to the New York City Marathon and, despite the way he gives up ice cream and McDonald’s in the month beforehand, his body breaks down on schedule right after.

His massage therapist will be skeptical about his running New York, he knows, and his wife will tell him not to do it. But always, a few days before the marathon, the aches suddenly go away and, as he put it, “You’re in tune.”

So far, nothing — even cracked ribs — has failed to break the streak for all three runners. After Chicago race officials closed the course in 2007, when Mr. Moon was at Mile 18, they told him they would count all streaks no matter when the runners stopped; he went back later that afternoon to complete the final 8.2 miles. In 1987, the year the race was canceled, Mr. Moon ran a 50-kilometer race along the city’s lakefront around the same time in October.

Mr. Moon, who had run track in high school in Iowa, decided to quit smoking and begin running on Jan. 1, 1977, after seeing unflattering photos of himself. That year he ran the first Mayor Daley Marathon, as it was called, and he was hooked.

Why does he maintain his membership in the alumni group, as Chicago calls its streakers? ”Just for my own sake,” he said, explaining that every pound shows on his 5-foot-5-inch frame. “I dread the day I miss the marathon; I’d probably balloon up into a roly-poly person.”

In New York, Mr. Andersen and Mr. Obelkevich are part of an illustrious group of 20-year-plus streakers that includes, among others, David Laurance, 57, who has run every New York City marathon since 1977. The top women include 64-year-old Jillian Lazaridis (26 consecutive marathons) and 72-year-old Billie Moten (23 marathons).

Virtually every streaker offers first-timers this advice: Don’t run for record time; just enjoy the experience.

“Talk to people — you’re going to have 42,000 others along with you, so really enjoy it,” Mr. Obelkevich said. He also advises keeping a diary the week before and after the race, since “you’ll never have a first marathon again.”

And who knows? Perhaps it will be the beginning of a streak.

A few years ago, Mr. Andersen had T-shirts printed to commemorate his and Mr. Obelkevich’s accomplishment, if not to challenge his competition. The shirt reads: “Finisher, Every New York City Marathon, 1976 — ????” And written below, inside the shape of a stop sign, are the words, “No Age Limit.”

“It’s certainly not time to stop,” Mr. Obelkevich said. “That’s a four-letter word.”

Sunday, October 4, 2009

Google Has Moral Responsibility to help Newspapers Survive?


The CEO of google recently stated that he thinks google has a responsibility to help the established players of print journalism to survive. Very interesting! One of the foremost media big wigs wants the dying industry to stay alive! He must not think that newspapers will give google competition(which they won't)! Nevertheless, it is heartwarming to think that the principles of JOURNALISM, TRUE JOURNALISM are still important to people. 
Check out a summary of his comments.....here!